A look into my process as a designer.
I follow a "who, what, why" approach.
Who
Who is the project for? (Audience)
What
What voice does the project have? (Brand Feeling)
Why
Why are we doing the project? (Goals)
I follow a "who, what, why" process to fully develop my work in the beginning of the process, to ensure an effective overall piece.
Inside my "U.S. Women's Open" Campaign.
I start with research about my topic, often creating conversations to find the voice and figuring out who I'm speaking to and what I'm speaking about.
Then I begin connecting different ideas based on that voice. For this project, I focused on a quote about golf to keep a classic feel while keeping it personal.
I then start looking at image inspiration and ideas and narrow down my search, focusing on a path.
